BSB42415 Certificate IV in marketing and communication

Course overview

The Certificate IV in Marketing and Communication is designed to introduce learners to the fundamentals of marketing communication concepts and practices in business.

The units cover a broad range of topics applicable to the marketing and communications industry, giving learners insight and skills in the following areas of study of consumer behaviour, target market, media planning and buying, strategic marketing and research, Digital marketing, creative communications and website marketing production.

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Entry requirements

To be eligible to enrol into this course, learner must:

  • be 18 years old or older

  • ensure the stable network connection through any type of devices including PCs, laptops, tablet PCs and smartphones (apply for distance learners)

  • Upon acceptance of your enrolment, you will be required to complete the electronic Language, Literacy and Numeracy (LLN) assessment..

Career opportunities

  • Marketing and Communications Officer

  • Media, advertising, or public relations officer

  • Copywriter or content writer

  • Market research assistant


Maximum study duration of 12 months.

Assessment methods

Summative assessments may include written/oral questions, practical/observational assessments, and project works with discussion

Mode of delivery

  • Face to Face learning: traditional classroom-based learning at the designated training location.

  • (Location: L5, 12-14 O’Connell St, Sydney NSW 2000).

  • Distance/online learning: digital classroom based that includes self-directed learning.

Course fee

  • Fee for service: $5,500

Please contact us at or alternatively on 02 9223 1868 to discuss the payment plan.

Course structure

There are 12 units of competency to complete; 5 core and 7 elective units.


Students who successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB42415 Certificate IV in Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.

This qualification is recognised nationally under the Australian Qualifications Framework.