Marketing and Communication Courses
Marketing is more than a concentration within a business operation. More accurately, it describes a collection of skills that are useful in any career.
As a professional discipline, marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilises various data to make smart and insightful business decisions.
On a broader scale, marketing skills exceed the business world and are used in many careers. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses.
A career in marketing appeals to a wide variety of people because the job roles within the sector are so varied – there’s something for everyone. Graduates can use their qualifications to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and much more. Additionally, thy will have the core business skills to pursue careers outside of marketing should they wish to.
Marketing roles tend to fall into two categories; in-house marketing roles, where graduates will be based within an organisation and work solely on marketing projects for that company, or agency roles where they will work on different projects for a portfolio of clients. Graduates can choose to specialise in one area, such as market research, social media and direct marketing, or pursue more general roles where they work across the whole marketing field.
BSB42415 Certificate IV in Marketing and Communication
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
BSB52415 Diploma of Marketing and Communication
This course applies to individuals with a sound theoretical knowledge base in marketing and communication who demonstrate a range of managerial skills to ensure that functions are effectively conducted in business area. Typically, they would have responsibility for the work of other staff and lead teams.